Dynamic 1300 Numbers add a new dimension to contemporary marketing, as they give business leaders the ability to track ad campaign performance across both traditional and digital spheres. With all capabilities of standard 1300 Numbers, Dynamic 1300 Numbers enable businesses to track and analyse the success of marketing campaigns from any number of advertising channels; including ‘above the line’, direct marketing and digital channels such as; Google Adwords, Facebook, Linkedin, Bing, Direct Email Marketing (DEM) etc.
First and foremost, standard 1300 Numbers are an easy way for organisations to gain a national footprint, and as a result expand their customer base across Australia with immediacy. Furthermore, 1300 Numbers attribute to business performance by adding significant value to business-critical elements such as;
Dynamic 1300 Numbers deliver all of the above, and in addition enable businesses to;
The above can lead to companies gaining a significant advantage over competitors, as a result of being able to quickly determine consumer response to campaigns across both traditional and digital channels. Likewise, if its call to action and lead generation that organisations seek from their advertising dollar, Dynamic 1300 Numbers make every dollar of an advertising budget accountable.
Dynamic 1300 Numbers enable Marketeers and Ad Agencies alike to track phone calls across mediums and brands. Further, businesses gain an immediate and accurate insight of every phone call that is received; and hence able to both measure and value calls associated with every campaign.
As a result of the above, business leaders are able to improve and iterate marketing efforts, having captured the vital statistics of phone calls as to which marketing sources are generating the most calls and conversions.
In addition, Dynamic 1300 Numbers identify where in the world your customers are calling from – pinpointed to the suburb! The effect of Dynamic 1300 Numbers also provides business leaders with the ability to determine call patterns – as to peaks and troughs from the different advertising channels, and hence have the information on-hand to resource operations accordingly. Likewise, business leaders also have call reports that include ‘calls answered’ (or not answered) by your call centre or sales staff.
Incorporating a clever mix of software and telecommunications, the tracking capabilities of Dynamic 1300 Numbers can extend management’s insight of marketing and ‘Business As Usual’ activities beyond merely clicks and online conversions. Instead, business leaders across all disciplines are able to ‘look under the bonnet’ and explore the real-world interactions throughout all components of the marketing mix.
Traditional media campaigns can also be tracked via Dynamic 1300 Numbers. A couple of ways used are to track campaign performance include; 1) Time-to-Air Response Tracking of TV and Radio, 2) A pool of phone numbers used to track responses from different mediums and channels, and 3) Incorporation of an auto attendant for callers to enter codes used for print mediums in particular.
Using a pool of phone numbers can be a highly effective means of tracking responses from direct marketing TV and any other form of direct marketing for that matter. Dynamic 1300 Numbers adds a new dimension to measuring direct marketing campaign performance and media channels incorporated with digital campaigns in reports.
For many organisations, Dynamic 1300 Numbers can be a highly efficient means of both managing marketing expenditures and determining which campaigns and mediums are most effective. Moreover, with real-time reporting at your disposal, marketing activity can be tested across mediums to optimise the overall performance.
Say goodbye to spreadsheets and manual reporting from PBX systems! Instead, host statistical and graphical reports from multiple sources in a secure cloud-based platform with Dynamic 1300 Numbers.
Reports are derived from online & traditional media + telco;
Unified Reports: Telecommunications, Adwords & Social Media
With tailored tracking scripts on your website, you can track individual calls back to an online source in the same way that Google Analytics works, with the additional insight of actual calls generated from online marketing – collecting information such as:
Operational & Business Applications
Dynamic Call Tracking can also be used as an efficient and cost-effective means throughout organisations for non-marketing activity ie;
Contact Us Today to learn more about Smartcom Dynamic 1300 Numbers; Ph: 1300 196 386 or email us; info@smartcombusiness.com
