Multi-Channel communications is essentially communicating and interacting with customers across various channels ie; Voice, SMS, Website and Email etc. Unified Communications (UC) takes it a step further, with the integration of enterprise communication services such as instant messaging (chat), voice (VoIP), mobility, audio, web, video etc.
The sophistication of the Smartcom Omnichannel function is a paradigm shift from Multi-Channel and UC; in that it fully integrates multiple communication channels to deliver extraordinary Customer Experience (CX).
The potency of OmniChannel Communications, is that enables businesses to communicate in the most relevant, timely and efficient means. Moreover, OmniChannel Communications caters for the increasing mobility of consumers; with the capacity to communicate across multiple channels ie; VoIP, SMS, Email, Voice Broadcasting, Web-Chat, SMS-Chat, Click-to-Call, IVR, Social Media, Websites etc.
